Display stand



Feb. 19, 1935. c s I 1,991,463

DI SPLAY STAND Filed N'ov. 2, 1932 v INVENTOR ?stended ginstance, 'bottles of'imotor *oil foriauto T *imsfiniswss* 1 .5 zapp ication Novmber This; invention relates :to the '*:merchandizing &of ?particular commodities; 'and 'consists in an article of commerce;. =a display stand,2adapted; to receive 1 and :sustain the in commodltyin :the 'z in .zmobiles-.zandrto apresentiit attra'ctively to `^the purclrasingpublicn r l. e

In the accompanying :drawing Ei'gglr'is'bazview in perspective of the display stand of the inventiiii free' of.its loadp Figs. II and III are views to smaller scale; Fig. II is a View of the stand in plan from above, and in partially laden condition; Fig. III is a View in vertical section, on the plane indicated by the line III-III, Fig. II.

The stand is of general box-like form, preferably rectangular, and open above'. p It is conveniently formed of three endless rectangular belts 1, 2, and 3, of angle iron, of four legs 4 of angle iron, united to the belt 3, and of end walls 5, side walls 6, and bottom wall '7, of sheet metal, united together and to the belts of angle iron, thus integrating the whole. The means of union are, conveniently, bolts 8; and, when such means are employed, the' stand manifestly .may be packed and shipped'in knocked-down condition, ,and assembled when it is to be. used. The end and side walls may be cut away as indicated at 50 and 60, both to afford more elegant appearance and to avoid a battered anddisfigured lower 'edge, The side walls 6 have opposite medial upward extensions 61, to the upper edges of which the belt 1 is united.

It will be particularly remarked that there are three belts '1, 2, and '3; that one flange of the angle of each belt is vertically disposed, to 'which vertically disposed fianges the side and end walls of sheet metal are secured; that the other flange of the angleof each belt is horizontally disposed; that to the horizontal fiange of the belt 3 the bottom wall is a secured; that the horizontal fianges of the belts' l and 2 afford seats within the rim of the open upper end of the stand-one such seat (formed by the fiange of belt 1) being at the upper edges of the extensions 61 of the side walls, and the other seats (formed by the fianges of belt-2) being at the upper edges of the side and end walls, and just below the bases ,of the extensions 61. I

Glass bottles B`filled`with motor oil, a translucent substance, (the commodity for which the baskets, equipped with handles 90, areso pro-.

portioned as to be applicable to and removable from seats afiorded by the angle irons. The

' @a aw bisana, iinwoeaeniva.: g j b 1 'f 4 2,;masalahmansa "ififgaf-"o inis'g @L i i-*r l 1 baskets are light-penetrablez thefiood of light 'passing .through their interstices .suflices.

The A *assembly issclearlyillustrated in' Fig's. II "andi-III.

'*.Withinithe stand :structure provision is made fer illumination. JA partition :wall .70:.ofin`- uverted vashapexis :formed of sheet 'metal and zfsecurediltd the'fioor 7; fThisistructure extends mediallyathroughout*the length' of rthestand. r ;It 'afiords support fOI 'thCJSOGKCtS Of electric :lamps:

JJ; *it constitutes' a .Conduit throughi' which electric Wiring W may becarried and within which such wiringmay be protected; and its upper surb faces constitute refiecting surfaces which direct the light upwardly and outwardly;

Interiorly the sheet-metal walls and floor of the stand and the outer* surface of the partition are rendered light-'reflecting in high degree,

conveniently by covering them with coatings of white enamel; and exteriorly the walls may have I legible characters '62, 63, these outer surfaces l so embellis'hed being also, preferably enameled. Legible characters are formed in the side or end walls or both, by perforation, to the end that,

when' the stand is illuminated from within, such g characters may be read. ,These characters formed in the side walls by perforation may correspond to the characters formed upon the walls by exterior decoration, as is indicated by the white dots upon the shaded field of the char acters 62. When the lamps within the stand are lit and external light isreduced, 'the stand be-` comes a transparency; and the characters so formed by perforation become clearly legible.

The translucent bottles of 'oil B within the containers`9 in place upon the stand, are illumithe name or trade-mark of the producer, and I the like.

The stand illustrated in the drawing is adapted to carrythree oblong baskets 9, each holding a dozen bottles of oil, and, by virtue of the upward extensions 61 'of the' side walls and the elevated situation of the belt l of angle iron, the middle basket of the three, with its load, is raised above the other. two. In consequence, the whole, when illuminated, affords a greater and more effective display. r

I claim as my invention:

1. A 'display stand for a translucent commodity seat provided for it in the otherwise open upper' end of the stand by the horizontally-extending fianges of one of said belts, one of the sheetmetal walls of said stand bearing a legible character formed in it by perforation, illuminating means arranged within the stand, the sheetmetal walls of the stand being provided interiorly v with a light-refiecting enamel coating.

2. A display stand for a translucentcommodity including rectangular side walls, end walls, and bottom wall of opaque sheet metal, the opposite side walls' being provided at their upper edges with medially positioned rectangular extensions, the said walls being integrated upon three horizontally-arranged belts of rectangular-z shape `formed of angle iron, arranged one at the base of the side and end walls, one at the'upper edges of the side and endwalls and the third at the upper edges of the extensions of the side walls, the said belts ofangle iron including vertical fianges to which the side and end walls are seopposite slopes of such partition one of the walls of saidstandbeing perforated to form a. legible character', and the interior sheet-metal surfaces of the stand being provided with a light-,reflecting enamel coating.

" -3. A display stand for atranslucent Commodity including side walls, end walls, and bottom wall of sheet metal, integrated upon horizontally arranged 'belts of rectangular shape, formed of angle iron, with vertically extending fianges against which the side and end walls are secured and horizontally' extending fianges upon one of which ;the bottom wall is secured, a light-penetrable container for the commodity to be displayed applicable to and removable from a` seat provided for it in the otherwise .open upper end of the stand by the horizontally extending fianges of one of said belts, and illuminating means artranged within the stand. r

EDWARD VMACKASEKI. ao 

